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Business Model Slide: How to Show Investors You Can Make Money and Scale

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The use of funds slide answers a question no other slide answers directly: how you plan to allocate capital. Not how excited you are about your market. Not how strong your team looks on paper. Whether you actually know what the money needs to accomplish, and in what order.

Author: Tanya Slyvkin, CEO & Founder, Whitepage Studio

A business model slide is where investors decide whether your economics can work and whether the model scales. Here is how to build one that holds up to scrutiny - revenue model, unit economics, and the signals investors actually check.

Starting a company is hard. Funding it is harder. Most startups struggle in the early days because they have little or no traction, and investors need a reason to believe the numbers will eventually move in the right direction. A pitch deck is your shortcut to that conversation, and inside the deck, the business model slide is the page investors return to when they want to answer one question: can this company make money, and will the unit economics improve as it grows?