Use of Funds Slide: The Structure and Credibility Signals Investors Expect
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The use of funds slide answers a question no other slide answers directly: how you plan to allocate capital. Not how excited you are about your market. Not how strong your team looks on paper. Whether you actually know what the money needs to accomplish, and in what order.
Author: Tanya Slyvkin, CEO & Founder, Whitepage Studio
TL;DR
It is one of the most overlooked slides in a deck. A 2025 fundraising analysis found it missing or visibly weak in roughly 56% of decks reviewed (DocSend/Foundersuite, 2025). It is also the slide investors use to judge whether you can be trusted with the capital.
Four real company examples below — the pitch decks of Artisan, Hype, Seam.so, and micro1 — show how startups at different stages approach this slide. What they share is a clear link between capital and outcome.
- Every category should answer: what happens, and what does it unlock?
- Match format to stage. Pre-seed needs milestone clarity more than financial precision.
- Design for a 10-second read. Investors average under 2.5 minutes per deck.
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