What Is a Business Model Slide in Pitch Deck and How to Make It Impactful?

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Starting your own business can be tough, and keeping it growing is even harder. To succeed in the long run, it's essential to secure reliable financing sources. This is especially important for startups that may have trouble securing funds due to no or little traction at the start of their journey. One effective way to tackle this issue is to create an engaging pitch deck that helps to explain your business idea to potential investors and secure funding. 

As a presentation design agency, we are sure that your pitch deck plays a vital role in attracting investors. Your goal is to persuade them that your business has great potential and will generate returns quickly.

A well-crafted pitch deck, featuring a detailed business model slide, provides an excellent chance to excite and engage potential investors. So let's explore why the business model slide is valuable for investors and how it can boost your chances of success.

What is a Business Model Slide?

A business model slide is a key component of a pitch deck that outlines the way a company generates revenue and creates value. Its role in promoting a successful business is impossible to overestimate. 

This slide is supposed to give answers to such fundamental questions as:

• What revenue are you aiming to generate?
• What tools and strategies will you employ to achieve your goals?

A well-crafted business model slide will explain to potential investors the ideas, strategies, and goals you aspire to achieve with your business.

Why Do You Need a Pitch Deck Business Model Slide?

Imagine you've got a fantastic business idea with the potential to thrive once it reaches the market. To bring your idea to life, it's time to hunt for funding sources and connect with the right investors who see your company's potential and are excited to invest their money.

However, this is easier said than done. In the world of business, a lot is on the line, and not connecting with potential investors in the right way might have some unfavorable outcomes for your company.

American businessman, investor, and philanthropist Shelby M.C. Davis once said:

"Invest for the long haul. Don't get too greedy, and don't get too scared."

A well-crafted business model slide is key to winning over investors, who are usually eager to see that your business idea can grow and provide a return on their investment. 

Bill Gross, a renowned expert in the bond market and founder of numerous successful startups, says that a well-executed business model and access to funding are critical factors that propel companies toward ultimate success.

In today's competitive business environment, everyone wants to maximize their gains. That's why investors look beyond just the numbers. How you express your business details can make all the difference.

With that in mind, there are several important reasons to include a business model slide:

• First and foremost, a detailed business model description is the most captivating part of a pitch deck and grabs the attention of potential investors.
• Additionally, a well-organized pitch deck shows that you're serious about building a successful business and have made an effort to effectively present your ideas.
• Finally, the more information you include in your business model slide, the more scalable your ideas will seem to investors, ultimately boosting your chances of securing the needed funding.

Crafting the Perfect Business Model Slide

When developing your pitch deck, ensure it aligns with your company's objectives and vision. You should also consider these crucial elements for an effective presentation:

1. Target audience
2. Potential obstacles
3. Strategies to overcome these obstacles
4. Demonstrated progress
5. Revenue and investment projections
6. Team and marketing strategy details

For most impact, follow expert advice on how to properly convey these aspects within your pitch.

Traction

Don't be shy about showcasing your achievements! Including traction information in your business model slide is a great way to impress investors and show them what you've accomplished so far.

Additionally, emphasizing the steps you've taken to implement your ideas is crucial in conveying your message and can significantly boost your credibility with potential investors.

Revenue model

In this section, outline the steps you'll take to generate revenue based on your pitch deck's business model. The primary goal of the revenue model is to explain the type of income you expect to generate and provide information about the company's revenue streams.

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Investments and use of funds

After sharing your vision and direction for your business, it's important to be transparent with potential investors about the support you need from them. Make sure to clearly outline the projected use of funds. By being transparent, you can build trust and prevent any doubts about your intentions that investors may have.

Start with a Business Model Canvas

Like some of the most reliable pitch deck design services, Whitepage agrees that the Business Model Canvas concept is a proven approach for creating an effective business model slide.

The Business Model Canvas is a strategic management template that visually presents the key components of a business model. It was developed by Alexander Osterwalder and Yves Pigneur as a way to simplify complex business concepts and make them more accessible.

The canvas is divided into nine building blocks that cover the main aspects of any business:

• Customer Segments
• Value Propositions
• Channels
• Customer Relationships
• Revenue Streams
• Key Resources
• Key Activities
• Key Partnerships
• Cost Structure

After your team works on the canvas and crafts a functional business model, you get a solid foundation for your future business. A business model canvas helps to visually map out the key components of the business model and provides a framework for organizing and presenting information. As a result, you’ll be able to create a solid business model slide in no time.

Examples of Successful Business Model Slides in Pitch Decks That Raised Millions

Of course, every startup aims to create something unique that helps them stand out from the competition. The best way to expand your horizons is to follow product design trends and learn from others, especially those who have beaten the odds.

Let's explore some outstanding examples of business model slides that secured millions in investments and could serve as a significant source of inspiration for you.

Archer Aviation

Archer Aviation's pitch deck offers an outstanding example of a top-notch business model slide. It's highly informative, clearly conveying the company's ideas and values, presenting precise numbers, and outlining the time frame for achieving specific goals.

This impressive business model slide helped Archer Aviation secure $1.1 billion in funding at a $2.7 billion valuation.

SoFi

SoFi, a well-known American personal finance company, is recognized for its impressive work. One of the reasons for its success is the exceptional business model pitch deck.

What stands out is the effective visualization of their anticipated revenue, incorporating various factors that can impact the income-generating process.

Clover Health

Clover Health is a prominent American healthcare company. In their pitch deck, you can see how skillfully Clover Health combines statistics with their overall vision and the values they represent.

The fact that they raised $1.2 billion at a $3.7 billion valuation further demonstrates the success of their business pitch.

Arrival

Arrival’s business model slide is especially captivating. Besides presenting crucial data, it also emphasizes the exact profits generated by each mode of transportation individually.

By examining successful examples like Archer Aviation, SoFi, Clover Health, and Arrival, you can gain valuable insights and inspiration to enhance your pitches. However, keep in mind that the ultimate goal isn't just to secure funding, but to establish a thriving, sustainable business that brings value to customers, employees, and investors alike.

Final Thoughts

As a startup founder or entrepreneur, presenting a compelling business model in your pitch deck is crucial to your venture's success.  A well-crafted pitch deck can set you apart from your competitors, showcase your expertise and knowledge, and ultimately persuade investors to back your business. 

The hardest part of any journey is the first step. Don't waste time – start making progress now. Contact us for a complimentary consultation to discuss your future pitch deck.

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